A lot of fashion is a matter of taste. This goes for pretty much anything we wear, and it extends to uniforms.
With the 2022 Qatar World Cup coming up, teams are announcing their new home and away kits, which they will be wearing for the upcoming tournament, and of course, the internet has opinions about how they look. And when the best thing that can be said is yours is that it’s unique …well, that’s probably not a good sign.
Comparison is the thief of joy and all that, but when compared with the Adidas kits, which were also revealed today, the PUMA ones look … a bit amateurish. Coming up with different kits over and over again isn’t easy, especially as every team has set colors, but surely there was something else they could have tried?
There is something to be said about the focus on the flag and how easy it is to make out which team is which when looking at the kits, but that’s just us trying to find some good in kits that looked copied and pasted. Which, to be fair, isn’t entirely unheard of, it’s strangely reminiscent of what Nike did in 2004. But at least there the colors made the kits look somewhat different. This is just confusing, and though not all of the kits announced today correspond to teams playing in the World Cup, six of them do. And they won’t exactly make any best kit rankings, to say the least.
Of course, winning can be the cure for anything, including a bad kit. Fans will surely buy and love these kits if any of the PUMA World Cup teams manage a good result. Priorities and all. But for now, the kits are just …unique. That’s all.