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Galaxy Star Javier 'Chicharito' Hernández Joins Universe of Esports Stars

Javier "Chicharito" Hernández is about to grow an already wide reaching brand with a push into gaming.

The very real Chicharito is going to make a virtual dent in the esports landscape.

Javier Hernández, the beloved Mexican striker who helms the L.A. Galaxy attack will officially become a part of Complexity Gaming, according to a press release announced Wednesday.

“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch,” said the 33-year-old soccer star. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”

Hernández joins the appropriately named Complexity Stars segment of the organization, a quickly growing complement of well-recognized sports stars eager to utilize their influence and grow their platform into the massively popular foray that is esports.

READ MORE: Martin Oregel Is Taking LAFC's Game To The Next Level 

J.R. Smith, Allisha Gray, Max Holloway, Sean O’Malley, Megan Anderson, Leonard Fournette, Ronnie Stanley, and Edwin Rios have previously joined the venture, which leans on tournaments, content creation, and brand partnership to further each athlete's reach into the gaming space.

“Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch,” said Duane “Zeno” Jackson, Head of Complexity Stars, Complexity Gaming, via press release. “As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content.”

Back in February, former NBA star J.R. Smith hosted a Call of Duty tournament to celebrate Black History Month.

Taking place at the end of the month, Smith joined HBCU students and top gaming personalities in a 3-vs.-3 Warzone competition in what was an example of embracing the kind of competition that speaks to a younger generation that enjoys battles on the court but is so often immersed in the virtual world.

It’s yet to be seen what exactly Chicharito and his team have in store for this particular esports venture.

According to Complexity, integration between gaming and Hernández’s expansive brand will take place across social channels as well as Complexity’s website, and GameSquare’s website.