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Best World Cup Commercials Ever Made

Nostalgia invades us when we remember these classics.

The World Cup is approaching, and something we always look forward to seeing are the commercials from the big brands.

With Qatar just around the corner, we take a look at the best commercials in World Cup history.

Airport (1998)

Back in the 90s, Brazil's national team was the ultimate expression of soccer, with the best superstars in the world and a lot of success in the World Cup.

The Brazilians were going to defend their title in 1998, and they had Ronaldo, the world's soccer star of the moment, who at the same time was the face of Nike at the international level.

To the rhythm of the song 'Mas Que Nada', performed by the legendary Sergio Mendes, the Brazilian players started playing soccer in an airport, as their flight was delayed.

In short, Ronaldo and his teammates turned the most boring place in the world into a land full of fantasy and good soccer.

This was the first time Nike took the risk of filming a commercial of this kind prior to a World Cup, and boy, did they score a great goal.

Sumo (2002)

Beckham, Davids, Roberto Carlos, and other stars play a match against giant sumo wrestlers in order to win a cold crate of Pepsi.

This commercial, produced by the agencies CLM and BBDO, is one of the most famous of all time and was a perfect fit to prepare for a World Cup that was to be played in Asia.

Write the Future (2010)

The message of this commercial is spectacular, showing how a small detail on a field can radically change the future of a player, demonstrating the greatness of the World Cup.

With stars such as Rooney, Cristiano Ronaldo, and Didier Drogba, Nike warmed up the 2010 World Cup in a big way, also making important references to other aspects of pop culture, such as The Simpsons.

Jose + 10 (2006)

Just like when we were kids, two boys are about to play a game in the streets outside their home, and when they go to choose their teams, something surprising happens.

José, the child protagonist of the commercial, starts to call up present and past stars such as Kaká, Beckenbauer, and Platini. The two boys end up assembling two fantasy teams in the neighborhood. It all comes to an end when José's mother calls him into the house.

Adidas had great success thanks to this commercial, which was launched before the 2006 World Cup, held in Germany.

Secret Tournament (2002)

Imagine the world's best soccer stars gathered on a ship for a secret soccer tournament. In three-on-three mini-matches, the rule was simple: whoever scores a goal wins.

This commercial is epic for absolutely everything: the set design, the shiny silver ball, the legend Eric Cantona as the referee and head of the tournament. The song 'A Little Less Conversation' by Elvis Presley, remixed by Junkie XL, still echoes in my head.

Nike's campaign prior to the 2002 World Cup was sensational, supporting the commercial with interactive games on their website and the scorpion symbol on their products.

Due to the success of the commercial, the brand launched a second part called "Rematch", where Thierry Henry, Francesco Totti, and Hidetoshi Nakata once again faced Luis Figo, Roberto Carlos and Ronaldo.

"This spring's integrated football marketing initiative was the most comprehensive and successful global campaign ever executed by Nike.", Nike president Mark Parker stated.