To the rhythm of the song 'Life is Life' by Opus, which reminds us of the legendary Diego Armando Maradona, Adidas published its traditional World Cup advert. As always, the brand with the three stripes did not disappoint.
The German brand brought together seven superstars of the game in its commercial: Heung-Min Son, Jude Bellingham, Lionel Messi, Pedri, Karim Benzema, Achraf Hakimi, Serge Gnabry, and Romelu Lukaku.
The images are great, and the level of detail forces us to pause the video at every moment to see different cameos and objects. For example, Iker Casillas appears as a refrigerator magnet, or the image of Gabriel Jesus is on the wall in Bellingham.
Karim Benzema, who eats goals for breakfast, is eating cereal with a cover image of a famous NFT Indigo Herz. Lionel Messi is playing table soccer in his younger version, evoking the famous image of Maradona playing with Pelé and Zidane. Serge Gnabry has hung in his room the iconic jersey of Germany from 1990, when his country was the world champion.
At the end, all the stars are waiting at a shuttle stop to start their journey to Qatar, and it is Romelu Lukaku himself who picks them up in a bus. The commercial ends with the sentence, "When football is everything, impossible is nothing."
We've been waiting more than four years for the next World Cup, and our excitement for the big tournament only grows with each passing day. Fortunately, there's less than a week to go until the ball rolls in Qatar, and this Adidas commercial just warms us up for a month full of passion and action.