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Adidas Epic Advert Is Like Messi Multiplicity

What's better than one Leo Messi? FIVE Messis.

With just hours to go before the FIFA World Cup kicks off, major sports brands are engaged in a full-blown war of epic adverts.

As if it wasn't enough that Nike pitted classic Ronaldinho against Mbappé, along with three versions of Brazil's Ronaldo, Adidas now showcases five historical versions of Leo Messi in a stunning commercial.

To the beat of the Opus' Life is Life song, an anthem for all fans of the legendary Diego Armando Maradona, five Messis from World Cups from 2006 to 2002 are on a pitch, throwing passes and having fun playing soccer.

The scene begins with the 18-year-old Messi, wearing the number 19, with which he played in the 2006 World Cup in Germany. That version generates great nostalgia, as it marked the Argentinean's first steps in the tournament.

Then the versions from 2010, 2014, and 2018 are added until finally the current Messi receives the ball, who will play his final tournament and attempt to become a world champion.

What makes this commercial epic, is that we are talking about arguably the greatest player of all time, and as we see his different versions over time, we recall his story in our memories and how we have enjoyed his magic for almost 20 years of his career.


Everyone dreams that Messi will have a happy ending in Qatar and that he can finally lift the trophy he has wanted for so long. Argentina, a religiously soccer-loving country, has gone 36 years without winning a World Cup. The nation hopes that Messi can bring joy back to the people with the third world championship in their trophy cabinets.