Former President of the United States Barack Obama is lending an assist to NBA Africa, joining the organization as a strategic partner to help the league with its social responsibility efforts across the continent.
The National Basketball Association (NBA) announced the partnership with a video of Obama talking about how basketball helped shape his life.
Obama also talks about visiting Africa and how many players of African descent are already shaping their communities for the better.
"By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa's young people," Obama stated, via NBA.com.
"I've been impressed by the league's commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities. That's why I'm proud to join the team at NBA Africa and look forward to a partnership that benefits the youth of so many countries."
NBA Africa oversees the league's business in Africa, including the Basketball Africa League (BAL).
The BAL recently held its inaugural season and was widely talked about due to rapper Jermaine Cole, better known as J. Cole, playing a few games for one of the teams.
As a strategic partner, Obama will have a minority stake in NBA Africa, which he'll use to fund Obama Foundation youth and leadership programs in the continent.