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Bronny James Signs NIL Deal with Beats By Dre

Still in high school, LeBron James' son has a bright future.

LeBron James' son is already making waves, even though he's not even in college yet. LeBron "Bronny "James Jr. became the first high school athlete to sign an endorsement deal with Beats by Dre.

Beats announced the partnership on Monday with an ad titled "The Legacy Continues," featuring the Los Angeles Lakers superstar playing basketball with his son "Bronny" while wearing the company's signature wireless headphones, Beats Fit Pro and Beats Studio Buds.

LeBron James was the first athlete to become a Beats by Dre brand ambassador, which makes it even more special that Bronny is part of the ad campaign alongside his father.

What's impressive is that "Bronny" already has other major deals, even before playing in college or professional basketball. James Jr. actually had a contract with Nike before signing with Beats, proving that the big brands wanted to be on his side before his bright future as a player becomes a reality.

Bronny currently plays point guard for the Sierra Canyon High Trailblazers and will be draft eligible in 2024. This means James Jr. could jump from high school to the NBA, as his father did in 2003.

LeBron has stated on multiple occasions that his dream is to play alongside his son in the NBA, and understanding how media-rich this can be, it is quite likely that in a couple of years it will become a reality. James just needs to sign a contract extension with the Lakers and hope that the team can sign his son for the 2024-25 season.