Frida Kahlo was a Mexican painter. Her work was generational. It is described as "brilliantly colored self-portraits that deal with such themes as identity, the human body, and death." Her work also dealt with gender, class, and race in Mexican society. She is beloved in Mexico.
Puma has released a Frida Kahlo collection.
The Frida Kahlo Collection is part of Puma’s new Female Artist Series, an initiative that celebrates equality and empowers the voices of female artists. It features workout gear like gym bags, hats, crop tops, tank tops, jackets, and running shoes. Most of the pieces feature Kahlo's mantra, "no es pecado ser original," which means, "it's not a sin to be original." Pretty inspiring if you're struggling to start your morning run or just doing a little stretching on a sluggish morning. That feels strangely personal this morning.
On Puma's website it reads:
"The PUMA x FRIDA KAHLO collection elevates style and purpose through technical designs and powerful mantras. Frida's artwork and culture illustrate a story of female empowerment and independence. Her passion continues to move us forward."
There appear to be some issues regarding this line, but I do not think anyone can deny that it is powerful. It is easy to see the consumerism involved in trying to raise sales by appropriating the memory of a beloved artist, but one can also see that celebrating the memory of a beloved Mexican artist is not a bad thing. You can purchase some of Puma's KAHLO line at this link. Get it quick, it is selling out!