Awards shows always bring with them a lot of storylines. There was Taylor Swift winning video of the year with "All Too Well" (10 Minute Version) (Taylor's Version), while looking like she’d just walked out of the “Look What You Made Me Do” video. Billie Eilish won song of the year with "Happier Than Ever," while Dove Cameron won best new artist. But no one made as big a splash as Artist of the year Bad Bunny, who celebrated his win by kissing two backup dancers – a man and a woman – and giving a speech in Spanish.
Typically, the first of those things is getting most of the attention, but Bad Bunny’s win itself represents a big milestone. He is, after all, the first non-English language performer to win the title. And he was in the middle of giving a concert at Yankee Stadium when he learned of his win, which he then of course celebrated with the aforementioned speech and kisses because there's no better way to celebrate a VMA win than to emulate another iconic VMA moment - the Madonna/Britney/Christina kiss almost 20 years ago.
Let’s give it to the VMA’s, the whole thing worked out perfectly, with NBA veteran and fellow Puerto Rican Carmelo Anthony getting to present the trophy to Bad Bunny – who then went on to talk (in Spanish) about how proud he was not just of the award, but about the fact that he has become a huge artist without having to change his culture, his slang or his language.
“I am Benito Antonio Martínez Ocasio, from Puerto Rico to the world,” the singer, who beat out Drake, Ed Sheeran, Harry Styles, Lil Naz X, Lizzo and Jack Harlow said during his speech. He also performed “Tití Me Preguntó,” which was live-streamed to the VMA audiences. It was during that performance that the singer proceeded to kiss both a male backup dancer and a female one, the moment people have focused on during coverage.
Bad Bunny, who recently appeared in the movie “Bullet Train,” is also set to headline the Spider-Man spinoff “El Muerto,” making him Marvel’s first Latino live-action lead. Which leads to the question: Is there anything the artist can’t do? The answer is actually no, but the internet today might try to convince you the answer is to kiss a man and not have that be the only story that matters, despite all his other accomplishments.