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Adidas Drops Ye for Being Basically Horrible

Better late than never when it comes to the artists formerly known as Kanye West.

Ye, formerly Kanye West, is no longer in business with Adidas. And the most surprising part isn’t that the partnership is over, it’s that it lasted so long, to begin with. So everything he did before his latest antisemitic statements was all good with Adidas? He was a role model until this very moment? It boggles the mind.

The truth is Ye has a history of not just controversial, but troubling statements – and actions – but everyone involved in the Adidas partnership had chosen to turn a blind eye to it until the scandal got too big for them to. That’s less having moral standards and more caring about the business.

“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said, because of course they had to pretend they really cared about the things they showed they didn’t care about by supporting Ye all this time.

After all, it’s been nearly ten days since Ye said in a podcast: “I can say anti-Semitic things, and Adidas can’t drop me. Now what?”

Sure, reality caught up with Ye – it always does with people like him. But it took a long time because, essentially, he was right. Adidas had no intention of dropping him until they were left in a situation where not doing so was too damaging to their bottom line. Ye gambled and lost, but that doesn’t mean Adidas should be getting accolades for finally doing the right thing. If anything, we should all be asking: what took you so long?